Month: May 2015

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Whether it’s getting more fans, getting a job, getting that girl you want, it’s all about getting their “attention”. Well, it starts with that. No one knows who you are unless they know you exist. Most people are in competition for attention and don’t even realize it. Facebook, Twitter, YouTube, etc. are all “media” platforms. People are seeking to engage with their audience. We all like “likes”, “shares”, and “comments”.

Be aware of how you need to get in front of more people that are likely to connect with your message. Go after your target audience and think of ways you can help them with anything. In 2015 it’s all about creativity and innovation. Think outside the box. Lets take rap artist Nipsey Hussle for example, he decided to give out his music for free online and charge $100 – $1000 for the hard copy’s on his proud2pay website. Get creative, totally independent and grind! – @AnTBeatz

Most artist get the conception that they need thousands and thousands of fans in order to make a living off of their music. Wrong! Really you only need about 1000 true fans that support everything you do. I’m talking about dedicated fans who will buy every one of your albums and attend  your shows. If 1000 people buy 2 of your albums and attend at least 1 of your shows in a year, that’s more than $40,000 in one year. More than minimum wage and a lot of jobs out there. It’s all about doing the math. Focus on getting 1000 true fans first. That way you have a reasonable target to hit that’s not too far fetched.

 

The other day my sister hands me a CD from a local artist. She paid $5 for his mixtape. She said she was showing support and that it was just 5 dollars. What’s funny is that I knew who he was and once bought the same mixtape about a year ago. I don’t know how old it was it could of been a few years old for all I know lol. He was still pushing it though, can’t do anything but tip my hat to him, he was grinding. But this goes to show you that people are still buying music like it was back in the day.

 

Check out the original article written by Kevin Kelly

http://kk.org/thetechnium/1000-true-fans/

Below is a video of music producer/artist Curtiss King talking about the same concept & article.

This post kinda goes hand and hand with one of my other post about don’t put your music on iTunes. Artists must understand how important it is to have their fans contact information. If someone bought your music before, they just might buy something else from you. Without their contact info you may be simply leaving money on the table. This is just the business side of selling your music.

Let’s say you sold 10,000 copies of your album for $10, but you sold it on iTunes. iTunes would take 30% of that and give you the rest. Now lets say you drop a video to one of the best songs on your album, do you think the people who purchased the album would be excited to watch it? You bet they will. Only one problem, how do you contact them and send them a link to your new video on YouTube? You can’t. Now lets say you sold 10,000 copies of your album on your own website. Since you sold from  your site, you now would know who’s buying your music and you keep 100% of all the profit. It’s 2015, independents are winning!


To me most artist in the industry are talking about the same things and it’s getting old. Now a days I hear people say they listen to what they listen to because of the beats. I feel people’s average approach is due to artists mentality. You can only talk about what you know and question what you don’t. I feel music is moving in a conscious direction. People are learning more now than ever, this is the information age. The internet has changed everything. With that being said, I believe people are just burnt out on hearing the same shallow music. People are waking up and realizing different truths to life. I see music growing just as people are growing.


Being consistent and staying productive is all about the numbers game to me. It’s about how much and when. If you made 1 song a day, that’s 30 songs a month. You could literally drop a project every single month if you stayed at it. They said 2Pac wrote 4-9 songs a day. Consistently. Imagine how much you could get done. Don’t forget, we only have 24 hours out in a day to get things done. How much can you do each day is the question. Focus on finishing every song you start.

When you take this approach to music you are more likely to produce hits faster. I’m a firm believer in making hits on accident. All you need to do is focus on finishing songs and you will naturally get better over time. I can make complete beats in 5 minutes. My mindset is to be so productive that you get so much done all at once. We are racing against time with only 24 hours to play with. Might as well go all out and make the most of it!

I can’t stress this enough, quality over quantity! People want to hear music that sounds good. Different frequencies make people feel differently. If your song is trash, mixing and mastering it will make it presentable. If your song is good, having it mixing and mastered could make it dope. If your song is already dope?! Properly having it done your song could possibly be ear crack. Ear crack songs are what I like to call the hit songs. Those are the songs you really push and shoot videos too. For those songs, you should get your beats tracked-out, then mixed and mastered. Being that it’s 2015, I suggest every artist dropping music videos trackout their instrumentals then mixed and mastered. I swear I wish somebody told me this when I first started out. If you are aware of this already, great, if not please take heed and let me know if you’ve got any better results.

Whether it’s getting more fans, getting a job, getting that girl you want, it’s all about getting their “attention”. Well, it starts with that. No one knows who you are unless they know you exist. Most people are in competition for attention and don’t even realize it. Facebook, Twitter, YouTube, etc. are all “media” platforms. People are seeking to engage with their audience. We all like “likes”, “shares”, and “comments”.

Be aware of how you need to get in front of more people that are likely to connect with your message. Go after your target audience and think of ways you can help them with anything. In 2015 it’s all about creativity and innovation. Think outside the box. Lets take rap artist Nipsey Hussle for example, he decided to give out his music for free online and charge $100 – $1000 for the hard copy’s on his proud2pay website. Get creative, totally independent and grind! – @AnTBeatz

First of all, don’t put your music on iTunes. It is vitally important for you to understand why it’s so important to own your relationship with your fans. There’s two big reason why you shouldn’t put your music on iTunes. The first is that they take a 30% cut off of whatever you sell on their platform. Not cool at all considering the fact that you don’t need them to host your projects. The second big no no is that they keep your fans data and refuse to give it out due to their “private policy”. So by selling your music through them, they basically become the gate keepers of your fan data. iTunes are building a monster database of everybody who’s buying music via their store. You need to be the one collecting fan information, they are YOUR fans not iTunes fans.

Having your own website to sell your music from is the best solution. You keep 100% of your money. At the same time you actually know who’s buying your music and can reach out to them anytime you wish. This is the meat if the music business. There are far too many artist who are struggling with their careers because they simply don’t have access to their consumer insights.

Watch this video below of Ryan Leslie giving his perspective on this topic.