Author: antbeatz

When it comes to marketing yourself and your music, creativity is key. In 2017, one of the best ways to get attention to your music is by working with content creators.

 

People that do podcast, vlogs, tutorials, twerking videos etc. are good ways to get your music noticed by new people. The more influence or followers a person has, the greater chance you have to reach more people.You could ask your friends to post a video to their Snapchat or Instagram stories playing your song in the background. If you know anyone that always makes videos, ask them to put your song in the video.

 

The key is to get your music heard, subtlely. Most people like being the first ones to discover something that others are still sleeping on. Nobody really likes to feel left out or out of touch with whats going on. Use this to your advantage!

If you have an iPhone like me I’m sure you realized that it’s hard to save beats and other MP3 files on your phone. Apple doesn’t allow you to download mp3s directly, but here’s a great way to download them.

  1. Download the app called FileManager from the app store.
  2. Copy the URL link of the MP3 file, it will be the link in your web browser. The page where you can play the file.
  3. In the FileManager app, you will see a + option in the upper left hand corner. Select this option. Then click “Add File From Web”.img_0330
  4. Paste this link in the web browser.
  5. You will be asked yes or no if you want to download the file, select yes.img_0332
  6. Then save the file to your phone by pressing save in the top right corner.img_0333
  7. Done. The mp3 file will be in the file manager app.img_0331

How To Grow Your Fan Base Fast

With music being made so easily now a days, there are a few things artist should focus on overall. Here are some tips on how to grow your fan base fast in 2016.

Collaborations

Collaborating with other artist is great way to grow your fan base quickly. Work with as many artist as you can to create leverage and get more attention to your brand. The key to building your brand is getting more attention.You want people who never heard of you to know who you are. No one can hear your music until they pay attention to you first.

The key benefit to you is to get some of the attention your collaborator is getting. The key benefit to your fans would be a great song. This is why it’s important to create for them and really give them the best music you can create. Your job as an artist still is to create good music they love.

Consistency

Consistency is extremely important and something that most artist lack. With it being so easy to make music now a days and the flood of new artist it’s almost vital to be consistent in order to have a successful career. Not only should you be consistently putting out new music but it should be good quality music. Putting out a project or song every other 5 months is not going to gain enough attention to build a fan base efficiently. When being consistent you gain a certain momentum that builds and builds the more you are consistent. By constantly putting out new music often you get more chances to be heard.

By being consistent you are subconsciously trying be on their minds. By you I mean you and your music. You want to be the first artist they think about listening to when they think “who’s music should I to listen right now”. There’s so many artist dropping projects now that the act of dropping a project is another tactic to get attention and grow your fan base. The main reason Drake and other top artist are still in the position they are in is because they are focusing on ATTENTION, and a result of putting out music frequently gets attention.

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Do you get notified of a new YouTube video on your phone when someone drops one? Does new Facebook post show up in your new feed and get your attention? After you snap on snapchat can you see who watched your videos? You got their attention when they looked and seen you recently posted to your story. Once you realize how being consistent and growing your fan base are connected hopefully you will go harder and drop music more frequently.

The thing most artist struggle with when it comes to being consistent is that it takes actual WORK to think & write the songs. The biggest reason artists either don’t make it or fall off is simply because of laziness. Music BUSINESS is real BUSINESS like all other businesses that take actual WORK to build and be successful. If the big artist are putting out new music every week, then you as an upcoming artist have to be putting out new music as well AT LEAST every week.

Good Music

Since this is the music industry, having good music will definitely determine how fast you will grow despite how consistent you are or not. The better your music is, the faster your fan base will grow. However, having good music by no means will replace hard work and being consistent.

You must be consistent with everything that you do, but good music is what the fans crave. Music is content, you are a content creator. Great brands are content creators that consistently produce good content.

Quality

Having good QUALITY has an impact on your growth rate as an artist as well. Having high quality music, high quality graphics and high quality visuals helps you stand out from all the other artist making music. Most artist can care less about good quality. If you seriously want to succeed you can’t be like them. You have to care about your craft, you have to constantly be trying to better yourself or else you are not taking what you are doing serious. To most artist can’t differentiate good quality from bad quality. I know because I use to be one of them.

Once a friend and I sold 100 mixtapes back in 2011. I mixed everything knowing I didn’t know anything about mixing or quality. Today as I listen to that same mixtape, I kind of feel bad for selling them to people because of how bad the songs sounded. The quality was horrible. The bass didn’t hit right, the vocals were extremely wavy and all of the tracks volumes were higher or lower then the next. I had no clue at the time. I thought all music just sounded the same once it came out of the speakers. Today I realize that if I was like that then, most artist starting out must think the same way and have no clue on what the quality of their music sounds like. It reminds me of my first time learning what weed was.

I was 14 or 15. Come to find out I was late lol. Some of my friends have been smoking since the TH grade and I never knew they were getting high. I didn’t even know what weed was so it was impossible to tell if somebody was high. I had no clue. That’s the same realization I came to with the quality of music. Most artists are recording and making music that sounds horrible in quality and then have no clue why people don’t like their music. Your songs could actually be dope but the quality could be so horrible that it’s hard for someone to actually listen and enjoy. Your track may have harsh frequencies in it that hurts people’s ears when listening to more than 2 minutes of it. If your track isn’t mastered correctly, it could even blow out car speaker systems.

Contest/Giveaways

Giving away prizes and running contest for prizes is a great way to build your following and get attention to your brand. People love to compete and they love to get win things. Use this to your advantage and come up with creative ways to give away prizes or run contests.

This is a very effective method of getting the attention of those that already know who you are and new fans.

Summary

The key to building your following is getting more people to know who you are. Your biggest problem as an up-and-coming artist is that nobody knows you. Get people to share your music with the people they know. Collaborate with more artist. Make sure your music is good and sounds good that people can’t wait to hear more.

Stay consistent with putting out music, updating your social media, and meeting new people. Always be meeting new people, you want to expose yourself to as many people as possible on a daily basis.

 

The Internet Changed The Music Industry

Have you noticed a big change in the music industry lately? Well the internet changed it and how people consume music. In this video I talk about different aspects of the music industry that has changed. This topic is one that needs to be discussed more thoroughly and i’ll be focusing a lot of my attention on this.

justin-bieber-moons-lil-zaIt’s easy to think that people are sleeping on you. Especially when you compare yourself to others. If you are comparing your likes, your plays, your fans, etc. to others then you are focusing on the wrong things. You have to value the likes, plays, and the fans that you do get and be thankful for the people who are paying attention to you first before you can truly grow. Everybody’s situation is different.

 

If you aren’t going 10 times as hard as everybody else is, then your really not in a position to think that people are sleeping on you. There is so much noise out there that you have to go 10 times harder than everybody else to break through. In some situations you may even have to go 100 times harder just to get the results that you seek. If you think artist like Drake or Future are just recording 1 song every other day your wrong!

 

They are known for their work ethic amongst their peers. They are most likely recording 1-5 songs per day, if not more! If you want to be successful with music or anything else in life you have to grind, grind, & grind some more. When you start out-doing others by grinding, people WILL start to notice it and point it out. People will start to make comments like, “damn bruh, you going hard”. Even your competition! It will make them furious lol. Young Thug recently tweeted about Future dropping music so consistently.

 

 

In a time where anybody can record high quality music right from their homes, there is more competition than ever. There is so much noise out there that it’s going to require you to put in a lot more effort than most people. There are no shortcuts to success that are worth while. The only sure way of succeeding is to go 10 times harder than everyone else in your niche. Work ethic is way more important than talent is. However, the more talent you have + a great work ethic, the more unstoppable you are!

 

Drake is killing it because he is consistent with high quality music. Some artist can’t stand the fact that he is on like this. So many people are praying for his downfall that its sad. Some people are like, “damn, when is this nigga gonna fall off”. He isn’t the most talented artist but he makes up for it by working hard. If you ask me, I think most of the hard working artist today are following what 2Pac did. Work ethic is essentially everything, it out weighs talent. With a decent enough talent you can out perform people with more talent than you and that have a bigger fan base than you do. Check out this video below of 2Pac talking about knocking songs out.

 

Back with another one like Khaled. Basically put, you should drop your projects with some type of theme to them. Make your projects with most of the beats being the SAME GENRE. If you make trap music, drop projects with mostly trap beats. If you are a hip hop artist, make sure the majority of the beats are hip hop beats, etc. Choose a genre that really resonates with you. Preferably a genre from your home town. We are all representations of the places we call home.

What kind of music were you listening to when you started out making music? We as artist must make and do what we love. Make music for you, music that you would want to hear. If you love making trap beats, hey, do what you love. But whatever you do, make sure it is consistent with who you are. We all have a message. Make yours clear.

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If you are really serious about your music and want to live your dreams doing what you love, then you
must BRAND yourself. So many artist make the mistake of copying what other artist are doing. You need to build a brand. A brand, basically put, is a consistent message and theme. It’s what you do, and how you look. It is not created on accident, brands take time and consistency to develop.

 

You MUST be consistent with what kind of music you make in order to brand yourself as an artist. If not, you will have a very hard time separating yourself from millions of other artist out there that are just uploading music to Soundcloud, YouTube, etc.

 

When you think of E-40, what do you think of? Slaps! He is consistent with the function/mobb kind of music he makes. Yes he makes trap songs like “Yup” every now and then, but the majority of his music is mobb/function type music. Think about Future, he is extremely consistent with the kind of music he makes. You can always count on hearing something to turn up to when you press play. When it comes to your brand, you want to make music that you could see yourself making 10-20 years from now. For the rest of your career. So don’t worry if someone thinks you make too much of the same music, that’s the point! You are branding yourself.

 

Your brand is also about what you talk about the majority of the time. That is the message that your putting out. It must be consistent. If you are all about getting money, focus on how many ways you can talk about getting money. If you are all about helping people, focus on how many ways you can talk about helping people. If you are all about peace and love, focus on that. If your all about selling drugs, focus on that.. Lol. I’m not here to judge. Hopefully your getting my point. Consistency is key.

 

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Branding is a consistent MESSAGE and THEME. Migos, Wiz Khalifa, Too Short, Nipsey Hussle, Mozzy, etc. they are always talking about the same things. When I feel like hearing some pimp s***, I know I can always count on Too Short or Suga Free. They never let me down… Lol. When I want to hear songs about smoking weed I can always listen to either Wiz Khalifa or Berner. See where i’m getting at? What can people expect to hear when they listen to your music?

 

Branding is one of the main reasons I keep reminding artist to mix and master their tracks professionally before letting people hear them. It sets you apart from everybody else that HASN’T gotten their music mixed and mastered. And that’s more than 90% of artist. They simply don’t know anything about sound quality, or are just too anxious to show the world what they came up with. So just by mixing and mastering your music alone, it will SOUND BETTER than most music being put out. How good it’s mixed plays a part in how much people will like your music. Music is all about how it makes people feel. When you understand how much sound quality plays a part in people feeling your music or not, you won’t just put out anything that doesn’t SOUND professional.

 

Separating yourself from everybody else that’s making music is important and will determine how successful you will be in your music career. Once you start developing a strong brand, people that don’t understand branding will wonder how your doing it. That’s when you can tell them, it’s all about brands!

What is the difference between a producer and a beat maker? Simply put, a beat maker’s specialty is making beats/instrumentals. A beat makers job is to just provide beats. They have very little experience in mixing and arranging tracks.

A producer however, can be seen as an advanced beat maker. Producer’s usually specialize in mixing and arranging elements in a track and have a lot more industry contacts than beat makers. They also have a voice in how songs are arranged, pitched, and toned. If your a serious artist who wants to take their music to the next level, you want to be working with a producer. They can help you create your own sound and get your tracks heard. Producers may even be able to get you placements in the music industry.

dj mustardKeep it mind though, a producer doesn’t technically have to play any instruments or make any beats to be called a producer. There are lots of producers out there who don’t press any buttons. A lot of producers sign beat makers to their labels. That’s how they are able to be credited even if they never made the beat. Most people don’t even know that DJ Mustard doesn’t make most of his beats, he has beat makers working with him. He really is just a DJ. If you, as an independent artist, purchase a beat and then go to the studio deciding your own direction for the track, how its arranged, and its breakdowns then YOU are the PRODUCER.

When it comes to success, you have to consistently put in work to achieve your goals. The same thing with music, the same for ANYTHING. The easiest way to do this is to have a set strategy. If you want to consistently drop projects, make at least 1 song per day and do it religiously. Don’t go to sleep until you have written a complete song, and if your really a grinder, record the song that day too! Do this faithfully everyday. Every month you will have at least 1 project of tracks, recorded.

 

This is a noisy world we live in. You can be forgotten so fast, so you always want to make sure that your making some kind of noise of your own. Be strategic and always be active some kind of way.

 

When you begin to stack up music you’ve made you have a lot more options and opportunities to do more things with your music. Always give your fans new fresh content to vibe to when they have been listening to your older projects for a while. Get creative, promote your albums with singles or mixtapes.

budget maneIf you don’t have the budget to purchase exclusive beats, just do your thing with non-exclusive beats. If possible, custom non-exclusive beats. It only takes a small budget to build a fan base and really start selling your music like crazy. You don’t have to print up all these CDs anymore, most people are going the online route to listen, download, or buy their music. Be creative with the tools you have and the resources available to you.

Exclusive-BeatsExclusive beats are usually for signed artist or just the serious artist who have been making music for a while and I really focused on their careers. These rights allow artists to profit as much as they want, as long as they want, and also to have life long assets they can pass down to their children. Exclusive rights are for the business minded artist who are investing into more than just a song. They are acquiring assets.
After you make a song, and you own exclusive rights to that beat, you can make money with that one song for the rest of your life and your kids lives. Old CDs still sell today. Every song you make is an asset. I think of instrumentals and songs the same way I think of owning rental property that’s always putting money into your pocket.

 

If your on your grind and always promoting, you will eventually make your money back from what you spent on exclusive beats. Similar to buying property and renting it out, eventually making your money back from what you spent on that property. Feel me? After learning more about business i’ve grown to love the music business even more. Treat the music business as a real business, because it is. If you need any discounts on exclusive beats check out out my exclusive store.